Mission
Our mission is to bring excellence to the surface.
- We will have strong values, talented people, clear objectives, seamless systems, and a vibrant workplace that maximises the potential of our staff.
- At the heart of our organisation will be a culture of excellence, underpinned by an environment of continuous improvement.
- We will protect the reputation of our clients and their assets through providing ultimate coating solutions to the metal fabrication industry.

Vision
Our vision is to be the market leader in extraordinary service.
- We will give simple, honest, on-time, quality service, doing the best we can for our clients.
- We will relentlessly strive to be the best in product quality, production methods, reliability, expertise, quick response and personal service.
- We will disrupt the metal finishing industry by providing a service of such a quality that customers can find no substitute for it.

Company Values
Our Company Values SHIELD serves as an important framework of guiding principles for both decision-making and behaviour within the organisation, helping employees to make ethical and responsible decisions, and to understand what is expected of them, especially in challenging situations or times where there is no guide to follow.
Our Values SHIELD
SKILL
We lead from the front and excel in what we do.
We learn, train, practise and continuously improve.
HUMILITY
We respect and care for others, assets and the environment.
We admit our mistakes, take ownership and overcome them.
INTEGRITY
We are honest and truthful, and keep our commitments.
We do the right thing, even when no one is looking.
ENERGY
We are dynamic, quick, enthusiastic and positive.
We thrive on a challenge and and get stuff done.
LOYALTY
We are dedicated and reliable and help the boat go faster.
We act in Bradleys best interests, and have the courage to question inconsistency.
DISCIPLINE
We are self-disciplined, consistent, and responsible in all that we do.
We hold ourselves accountable and achieve great results.